Can you help us to tell the story of Norman Wilson and the NBC Corporate Identity?
In 1972, Sir Fred Wood was appointed chair of the National Bus Company, with a mandate to take a more commercial approach to the corporation’s management, with a business-oriented focus on halting the decline in NBC’s market share and financial performance in both coach and bus markets. Wood had been impressed by his experience of Greyhound Coaches during his time in the US, with its consistent ‘pan-continental’ branding. As part of his new approach to turning around NBC’s fortunes, he called for a root-and-branch rebranding of coach and bus operations.
Before even taking up his role as NBC Chair, late in 1971 Fred Wood approached Manchester-based designer Norman Wilson – who had worked with him at his family business, Croda – to develop a new corporate identity. It is Wilson’s NBC Corporate Identity Manual, which formalised the identity he developed over the course of 1971-72, that this project has been launched to reissue.
But unlike the development of British Rail’s corporate identity, remarkably little is documented on Wilson, his business Norman Wilson Associates, their influences or the creative process.
Can you help us to fill the gap? Were you involved, or did you work with Norman Wilson, or know of Norman Wilson Associates’ work for NBC or elsewhere? If so, please do get in touch with us using our contact form.
Help us to tell the full story of the NBC Corporate Identity.