Vision, compromise and change all played a part in the roll-out of the National white coach, reflected in the 1972 first edition of the Corporate Identity Manual.
“Design, unlike art, is not a means of self expression, but an attempt to solve a pre-determined problem in visual terms.”
Norman Wilson (1931-1991), leading Manchester graphic designer of the 1970s, was the brains behind NBC’s corporate identity.
Local companies adapted the NBC corporate identity to service vehicles, producing some interesting (and occasionally wild) innovations.
NBC’s televised corporate identity spectacular for Norwich Union left a bus fleet in disguise
An update for November: manual pages, archive work, and some big news on the design of the NBC corporate identity.
Northern General went beyond the usual red and green, stretching NBC’s corporate identity in the streets of the north east with a vibrant mix of colours.
As part of its comprehensive rebranding, NBC’s corporate identity extended to what its staff wore.
Rapid roll-out of the new identity led to some odd compromises
How a bus station blaze led to a great example of the corporate identity in preservation
Interim colours and a half-way house in 1972
Something went wrong. Please refresh the page and/or try again.
Subscribe to the blog
Get new content delivered directly to your inbox.