Fifty years ago today, on 19 July 1972, NBC announced their plan to launch a new identity for local buses across England and Wales. Modernism was coming up your street.
Fifty years ago today, on 12 April 1972, new Chair Fred Wood ended NBC annual conference with a press launch to introduce the new ‘Greyhound-style’ National inter-city express coach network to the public, with the new corporate identity at its heart.
The NBC Corporate Identity was launched fifty years ago today, on 10 April 1972 at the General Managers’ Conference in Leicester; and revealed to the public at a launch for the press two days later.
The NBC Corporate Identity was launched fifty years ago in 1972. This post sets out the timeline of events, running up to and during 1972.
The adoption of the Corporate Identity was an unexpected development at the newly-formed London Country Bus Services, NBC’s biggest subsidiary.
Wishing you a great Christmas and new year, and thanks to all of you for your support and help in 2021. There’s more to come early in 2022 on the Corporate Identity Manual blog, including local experiences of the roll-out of the Corporate Identity at one of NBC’s biggest subsidiaries; the development of designs for […]
Vision, compromise and change all played a part in the roll-out of the National white coach, reflected in the 1972 first edition of the Corporate Identity Manual.
“Design, unlike art, is not a means of self expression, but an attempt to solve a pre-determined problem in visual terms.”
Norman Wilson (1931-1991), leading Manchester graphic designer of the 1970s, was the brains behind NBC’s corporate identity.
Local companies adapted the NBC corporate identity to service vehicles, producing some interesting (and occasionally wild) innovations.
NBC’s televised corporate identity spectacular for Norwich Union left a bus fleet in disguise
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