The story of the blues
Red, white and blue was at the core of NBC’s modern corporate identity. So why was the company strangely reluctant to use blue across its huge fleet of buses and coaches?
Wilson heads east: the Biennial poster
The NBC Manual makes an impact in Czechoslovakia, and inspires a new poster, ready to order now.
A Manchester modernist
Norman Wilson’s pioneering Manchester design practice brought striking modernist graphics to industrial Britain.
A modernist summer on the buses
Fifty years ago, in August 1972, the new identity was being rolled out across England and Wales
A radical new look for local buses
Fifty years ago today, on 19 July 1972, NBC announced their plan to launch a new identity for local buses across England and Wales. Modernism was coming up your street.
Operating under one flag: a super-bus to challenge the trains
Fifty years ago today, on 12 April 1972, new Chair Fred Wood ended NBC annual conference with a press launch to introduce the new ‘Greyhound-style’ National inter-city express coach network to the public, with the new corporate identity at its heart.
Identity shock! Wood and Wilson show their hand.
The NBC Corporate Identity was launched fifty years ago today, on 10 April 1972 at the General Managers’ Conference in Leicester; and revealed to the public at a launch for the press two days later.
Fifty years ago: a Corporate Identity timeline
The NBC Corporate Identity was launched fifty years ago in 1972. This post sets out the timeline of events, running up to and during 1972.
The counties of London Country
The adoption of the Corporate Identity was an unexpected development at the newly-formed London Country Bus Services, NBC’s biggest subsidiary.
Festive greetings from the NBC Corporate Identity Project
Wishing you a great Christmas and new year, and thanks to all of you for your support and help in 2021. There’s more to come early in 2022 on the Corporate Identity Manual blog, including local experiences of the roll-out of the Corporate Identity at one of NBC’s biggest subsidiaries; the development of designs for…
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National Bus Company Corporate Identity Manual 