Local companies adapted the NBC corporate identity to service vehicles, producing some interesting (and occasionally wild) innovations.
Michael Hitchen, author of the leading book on the subject (see links at the end), presents a guest blog on the way NBC’s corporate identity guidelines were adapted (and widely ignored!) for local companies’ service vehicles.
Although the National Bus Company had existed since 1969 it would not be until 1972 that detailed Corporate identity instruction were issued. These included every facet of the organisation activities, including livery instruction on the Service Fleet, a mixed range of vehicles from vans, lorries, recovery vehicles, trainer vehicles and a range of miscellaneous types.
Reference to the appropriate page shows a medium size van as an example for the prescribed application. Unlike PSV vehicles where interpretation was relatively restricted, the Service Fleet was far more varied and the NBC allowed this one illustration to guide all other types of vehicle. This should have been straightforward as basically it was a variation on the Central Activities Group Coach livery, all over white with red/blue NATIONAL lettering. Oddly, apart from the small legal lettering, there was no advice for the fleet name, which for CAG coaches initially had been very small company name underlined in the fleet colour, so if followed as per the manual, would left these vehicles anonymous across the NBC.
So that was the official guidance in practice each fleet choose its own interpretation, a few did to a certain extent follow guidelines; Trent was a good example of compliance, with white applied to most of its ancillary fleet apart from it tree looper, which received all over yellow.
Ribble followed for its Trainers and some Breakdown lorries. East Kent and Alder Valley also had white vans, though Alder Valley replace NATIONAL with its fleet name, as did Oxford South Midland.
The rest of the fleet contained a huge variety, rule of thumb was the use of the fleets base colour, ie Grass Green or Poppy Red, though I have no evidence of NBC Blue being used on Service Vehicles.
Variation of this application depended on the company, Crosville choose unrelieved Green on its vans and lorries and a dual-purpose livery for its recovery vehicles including it impressive AEC Matador Heavy Recovery Vehicle. National Welsh treated its vans in dual-purpose red/white but used yellow for its Recovery and training vehicles. South Wales often used red or yellow but with no fleet name. With these vehicles, variation was the running theme across the corporate NBC! The livery of Training vehicles depended on the fleet, Western National, Maidstone, Hants & Dorset, Eastern Counties use all over yellow, with variations on lettering; Eastern National and latterly Bristol, had used all over dark blue, Crosville applied a broad white band between the decks, as did Lincolnshire.
Occasionally this lack of strict abidance would see the discreet way of continuing pre-corporate practices, initially Bristol applied Orange/Cream to much of its SV fleet, Southern Vectis applied underlined gold serif fleet names on its dual-purpose liveried van for a time and West Yorkshire perpetuated its use of non-standard green to the majority of it service fleet (apart from Trainers) throughout the 1970s!
It would not be possible to list the huge variety of interpretation that companies used, many changing within the corporate period! As time progressed particularly into the 1980s livery guidance changed as well, yellow became the standard livery for Heavy Recovery lorries, possibly because of legislation, vans could be seen carrying adverts to promote commercial activities, and vans could be seen in standard factory colours, possibly a cost saving measure, or just white as they where meant to be from the start!
Many thanks to Michael Hitchen for providing this guest blog, including the photographs from his own collection. Michael is an authority on NBC’s liveries, and his book on NBC’s service vehicles is available from Amberley Books here: National Bus Company Service Vehicles 1972-1986 – Amberley Publishing ; and also from Amazon in hard copy or Kindle format.